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Modern Girl

MODERN GIRL (2016) Dina Goldstein’s Modern Girl extrapolates upon Dina’s past themes of identity within Western culture. Inspired by advertising posters of 1930’s Shanghai, China, Dina Goldstein’s Modern Girl examines identity, gender roles, diasporic cultures, and global consumerism. By re-imagining iconic Chinese advertisements to critique the beauty, health and wellness industries, Modern Girl investigates how traditional gender roles, and consumer culture, have constructed and used women’s bodies to market and sell products. The ‘Modern Girl’ image first appeared in the West and was notable for its bold sexuality, with scantily clad women selling everything from clothing, soap and cigarettes to army recruitment. Chinese pin up girls also began to appear in magazines and posters. More conservatively dressed in silk cheongsams and smooth chignons, these models nonetheless radiated sensuality. Chinese historians Tani Barlow and Madeleine Yue Dong theorized that this Asian version was an extension of a global phenomenon launched by multinational corporations and disseminated by mass media, whose effect was to emphasize Western imperial dominance.

MAKING OF MODERN GIRL

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MEDIA